Partnership for Prevention has developed a set of Guiding Principles for Corporate Relationships to:

• Enable our members, constituents and the public to better understand the purpose of corporate relationships and appreciate the diligence that is exercised to ensure that member and constituent trust and faith are not violated by these relationships.

• Inform corporations of the standards and practices under which Partnership will consider collaborating and forming corporate relationships.

• Establish that health claims resulting from a corporate relationship are accurate and beneficial to intended audiences.